# Client SEO Report

**Client:** [Client name]  
**Website:** [https://example.com]  
**Reporting period:** [Start date] to [End date]  
**Prepared by:** [Agency or consultant]  
**Prepared on:** [Date]

> Replace every bracketed prompt. Remove sections that do not apply. Do not promise rankings or attribute a business result to SEO unless the available evidence supports that conclusion.

## 1. Executive summary

**The short version:** [State the most important verified outcome, material risk, and next decision in three to five sentences.]

- **What improved:** [Verified outcome or completed control]
- **What needs attention:** [Material risk or unresolved constraint]
- **What happens next:** [Highest-priority action and owner]
- **Decision needed from the client:** [Approval, access, budget, or “None”]

## 2. Business outcomes

Report outcomes before tool activity. Use the client’s agreed conversion definition and identify the source.

| Outcome | Previous period | Current period | Change | Evidence source | Interpretation |
| --- | ---: | ---: | ---: | --- | --- |
| [Organic leads / sales / bookings] | [ ] | [ ] | [ ] | [Analytics / CRM] | [What the evidence supports] |
| [Secondary conversion] | [ ] | [ ] | [ ] | [Source] | [Context or limitation] |

## 3. Organic search visibility

| Search measure | Previous period | Current period | Change | Evidence source | Interpretation |
| --- | ---: | ---: | ---: | --- | --- |
| Organic clicks | [ ] | [ ] | [ ] | Google Search Console | [ ] |
| Organic impressions | [ ] | [ ] | [ ] | Google Search Console | [ ] |
| Average CTR | [ ] | [ ] | [ ] | Google Search Console | [ ] |
| Priority page or query | [ ] | [ ] | [ ] | Google Search Console | [ ] |

**Comparison note:** [State whether periods are equal length, whether seasonality or a launch affected comparability, and whether the data is complete.]

## 4. Work completed

| Date | Page or system | Work completed | Reason | Validation | Evidence or ticket |
| --- | --- | --- | --- | --- | --- |
| [ ] | [ ] | [ ] | [ ] | [What was checked after release] | [Link or ID] |

Do not list meetings, emails, or tool exports as outcomes. List the decision or change they produced.

## 5. Page-change and monitoring evidence

Use this section for monitored public-page changes. Keep intentional approved edits separate from unexpected drift.

| Detected | Page | Field | Previous value | Current value | Severity | Intentional? | Resolution | Owner |
| --- | --- | --- | --- | --- | --- | --- | --- | --- |
| [ ] | [ ] | [Title / canonical / robots / response / H1 / copy / schema / social] | [ ] | [ ] | [Critical / warning / notice] | [Yes / No / Unknown] | [Restored / approved / investigating] | [ ] |

**Monitoring boundary:** [Name the pages and signals covered, the check cadence, and anything the monitor does not cover.]

## 6. Technical risks and incidents

### Resolved

- **[Risk or incident]:** [What happened, evidence, action, verification, and resolution date.]

### Still open

- **[Risk]:** [Impact, evidence, owner, next action, and target review date.]

### Accepted or out of scope

- **[Finding]:** [Why no action is planned and who accepted that decision.]

## 7. Decisions and dependencies

| Decision or dependency | Why it matters | Owner | Needed by | Status |
| --- | --- | --- | --- | --- |
| [Approval / access / development support / content input] | [ ] | [Agency / client / developer] | [ ] | [Open / complete] |

## 8. Next-period priorities

1. **[Priority]** — [Expected deliverable, owner, and verification step]
2. **[Priority]** — [Expected deliverable, owner, and verification step]
3. **[Priority]** — [Expected deliverable, owner, and verification step]

## 9. Data and scope notes

- **Analytics source:** [GA4 / other / unavailable]
- **Search source:** [Google Search Console property and date range]
- **Conversion definition:** [What counts and where it is recorded]
- **Monitoring scope:** [Sites, pages, signals, and cadence]
- **Known gaps:** [Tracking outages, consent effects, migrations, incomplete access, or “None known”]
- **Attribution boundary:** Search visibility and conversions can move for many reasons. This report distinguishes measured outcomes, completed work, and observed page changes; it does not claim that correlation proves causation.

## 10. Client acknowledgement

**Questions or approvals:** [ ]  
**Client owner:** [ ]  
**Agency owner:** [ ]  
**Next review date:** [ ]